ÄúÕýÔÚ·ÃÎÊÑÇ»ãÍøÏã¸Û·ÖÕ¾£¬±¾Õ¾ËùÌṩµÄÄÚÈݾù×ñÊØÖлªÈËÃñ¹²ºÍ¹úÏã¸ÛÌØ±ðÐÐÕþÇø·¨ÂÉ·¨¹æ¡£

ÕâÁ½¼Ò¹«Ë¾¿ÉÒÔ°ïÖúͶ×ÊÕ߶ȹý´óѡǰºóµÄ¾çÁÒ²¨¶¯

ÎÄ / ç²Á« 2020-11-02 19:52:45 À´Ô´:ÑÇ»ãÍø

   ÃÀ¹ú×Üͳ´óÑ¡ÔÚ¼´£¬¸ù¾ÝÑ¡¾Ù½á¹û£¬¹ÉÊпÉÄÜÁ¢¼´´óÕÇ£¬Ò²¿ÉÄÜѸËÙÌøË®¡£µ«ÊÇ£¬³ýÁ˵äÐ͵ÄÑ¡ºóÊг¡·´Ó¦Ö®Í⣬Á½Î»ºòÑ¡È˲»Í¬µÄÄ¿±êºÍÄâÒéµÄÕþ²ß½«¶Ô¾­¼ÃÁìÓò²úÉú²»Í¬µÄ³¤ÆÚÓ°Ïì¡£ÀýÈ磬Èç¹ûÃñÖ÷µ³ºòÑ¡ÈËÇÇ¡¤°ÝµÇ(Joe Biden)»ñʤ£¬¿ÉÔÙÉúÄÜÔ´ÐÐÒµµÄ¹«Ë¾¿ÉÄÜ»áÅÔö³¤¡£ÁíÒ»·½Ãæ£¬ÌÆÄɵ¡¤ÌØÀÊÆÕµÄµÚ¶þ¸öÈÎÆÚ¶ÔʯÓÍÐÐÒµµÄ¹«Ë¾À´Ëµ½«ÊǸöºÃÏûÏ¢¡£

   APPÁ˽⵽£¬Á½Î»×ÜͳºòÑ¡ÈËÔÚ´óÁ¿ÁìÓò´æÔÚ·ÖÆç£¬µ«Ò²ÓÐһЩÐÐÒµ¡ª¡ª±ÈÈçÖÆÒ©ºÍµç×ÓÉÌÎñÐÐÒµ¡ª¡ªÎÞÂÛË­ÈëÖ÷°×¹¬£¬ÕâЩÐÐÒµ¶¼ÄÜÏ൱ºÃµØÊµÏÖÔö³¤¡£±Ï¾¹£¬¿ª·¢Õü¾ÈÉúÃüµÄÒ©ÎïÓÀÔ¶²»»á¹ýʱ£¬¶øÇÒËæ×ÅÎÀÉúʼþµÄÂûÑÓ£¬Ïû·ÑÕß»¹»á¼ÌÐøÔÚÍøÉϹºÎï¡£»ùÓÚÒÔÉÏÒòËØ£¬ÓÐÁ½¼Ò¹«Ë¾ÖµµÃͶ×ÊÕßÂòÈ룬·Ö±ðÊÇÇ¿Éú(JNJ.US)ºÍEtsy (ETSY.US)¡£

   1. Ç¿Éú¹«Ë¾

   Ç¿Éú¹«Ë¾×÷ÎªÖÆÒ©¹«Ë¾ÓÐ×ÅÓÆ¾Ã¶ø´«ÆæµÄÀúÊ·¡£³ýÁËÒ½ÁÆÆ÷е²úÆ·ºÍ°îµÏ´´¿ÉÌù¡¢°¬Î¬Åµ(Aveeno)µÈÖªÃûÆ·ÅÆ£¬Ç¿Éú¹«Ë¾½öÔÚÃÀ¹ú¾ÍÉú²úºÍÏúÊÛÁË67¶àÖÖÒ©Îï¡£¸Ã¹«Ë¾×ÏúµÄÒ©ÎïÖ®Ò»ÊÇÖÎÁÆÒøÐ¼²¡µÄ¾ú°ßÒ©ÎïStelara¡£ÔÚ½ØÖÁ9ÔÂ30ÈյĵÚÈý¼¾¶È£¬¸ÃÒ©ÎïʵÏÖÁË19ÒÚÃÀÔªµÄÏúÊ۶½ÏÉÏÄêͬÆÚÔö³¤14.7%¡£

   ¸Ã¹«Ë¾°©Ö¢ÖÎÁÆÒ©ÎïDarzalexµÚÈý¼¾¶ÈµÄÏúÊÛ¶îÔö³¤ÁË43.8%£¬ÖÁ11ÒÚÃÀÔª£¬¶øÁíÒ»ÖÖ°©Ö¢ÖÎÁÆÒ©ÎïImbruvicaµÚÈý¼¾¶ÈµÄÊÕÈëԼΪ10ÒÚÃÀÔª£¬½ÏÉÏÒ»²ÆÄêµÚÈý¼¾¶ÈÔö³¤11.9%¡£ÕâЩҩÎïÖ»ÊÇÇ¿Éú¹«Ë¾µÄ±ùɽһ½Ç¡£¾¡¹ÜÎÀÉúʼþ¶ÔÏúÊÛÔì³ÉÁ˸ºÃæÓ°Ï죬µ«¸Ã¹«Ë¾ÖÆÒ©²¿ÃŵÄ×ÜÏúÊÛ¶îΪ114ÒÚÃÀÔª£¬Í¬±ÈÔö³¤5%¡£

   Óë´Ëͬʱ£¬¸Ã¹«Ë¾ÕýÔÚ½øÐдóÁ¿µÄÑз¢¼Æ»®£¬ÆäÖаüÀ¨¶þÊ®¶à¸öÕýÔÚ½øÐеÄÁÙ´²ÊÔÑ顣ǿÉú»¹ÓÐÁíÍâÁ½¸ö²¿ÃŰïÖúÆäʵÏÖÊÕÈë»ù´¡µÄ¶àÑù»¯¡£¸Ã¹«Ë¾µÄÏû·ÑÕß±£½¡ÒµÎñÌṩ·Ç´¦·½(OTC)²úÆ·£¬ÒÔ¼°Ò½ÁÆÉ豸²¿ÃÅ¡£µÚÈý¼¾¶ÈÏû·ÑÕßÒ½ÁƱ£½¡²¿ÃŵÄÊÕÈëͬ±ÈÔö³¤1.3%£¬ÖÁ35ÒÚÃÀÔª¡£

   Ç¿ÉúµÄÒ½ÁÆÉ豸ҵÎñ¿ÉÒÔ˵ÊÇÊÜΣ»ú³å»÷×îÑÏÖØµÄ£¬µÚÈý¼¾¶ÈÏúÊÛ¶îΪ62ÒÚÃÀÔª£¬½ÏÈ¥ÄêͬÆÚϽµ3.6%¡£¾¡¹ÜÃæÁÙÖÖÖÖ²»ÀûÒòËØ£¬Ç¿Éú¹«Ë¾µÄÊÕÈëÈÔ½ÏÈ¥ÄêÂÔÓÐÔö³¤1.7%£¬´ïµ½211ÒÚÃÀÔª¡£Óë´Ëͬʱ£¬Æä·Ç¹«ÈÏ»á¼Æ×¼Ôò¾»ÀûÈóÔö³¤3.5%£¬ÖÁ59ÒÚÃÀÔª¡£

   Ç¿Éú¹«Ë¾µÄ¹ÉÏ¢Ò²ºÜ·áºñ£¬ËüÒѾ­Á¬Ðø50ÄêÌá¸ß¹ÉÏ¢¡£¸Ã¹«Ë¾Ä¿Ç°µÄ¹ÉÏ¢ÂÊΪ2.8%£¬¸Ã¹«Ë¾µÄÏÖ½ðÅÉÏ¢ÂÊΪ56.4%¡£¶ø±ê×¼ÆÕ¶û500Ö¸Êý³É·Ý¹É¹«Ë¾µÄƽ¾ù¹ÉÏ¢ÂÊΪ1.8%¡£Ç¿Éú¹«Ë¾µÄ»Ô»ÍÀúÊ·£¬ÔÚÖÆÒ©ºÍÏû·ÑÕß±£½¡ÁìÓòµÄÇ¿´óµØÎ»£¬ÒÔ¼°¼ÌÐø¿ª·¢ÀûÈó·áºñµÄ²úÆ·µÄÄÜÁ¦£¬Ê¹Æä³ÉΪһ¸öºÜºÃµÄ¹ÉƱ£¬ÖµµÃÔÚͶ×ÊÕßµÄͶ×Ê×éºÏÖг¤ÆÚ³ÖÓУ¬ÎÞÂÛË­Ó®µÃÁËÑ¡¾Ù¡£

   2. Etsy

   µç×ÓÉÌÎñÐÐÒµµÄ¾ºÕù·Ç³£¼¤ÁÒ£¬µ«Etsy³É¹¦µØ¿ªÍØÁËÒ»¸öСÖÚÊг¡¡£¸Ã¹«Ë¾µÄƽ̨ÊÇÄÇЩϣÍûÂòÂôÊÖ¹¤¡¢ÌØÊâºÍ¹Å¶­ÉÌÆ·µÄÈ˵ÄÊ×Ñ¡¡£

   ¸ù¾Ý¸Ã¹«Ë¾2019ÄêµÄµ÷²é£¬¸Ãƽ̨ÉÏ88%µÄÂò¼ÒÏ£Íû¹ºÂòµÄÌØÉ«ÎïÆ·ÔÚÆäËûƽ̨ÕÒ²»µ½¡£ÕâÊǸù«Ë¾ÊÜ»¶Ó­³Ì¶È³ÖÐøÔö³¤µÄÖ÷ÒªÔ­ÒòÖ®Ò»¡£ÔÚ½ØÖÁ9ÔÂ30ÈյĵÚÈý¼¾¶È£¬Etsyƽ̨ÉϵĻîÔ¾Âô¼ÒÊýÁ¿Í¬±ÈÔö³¤42%£¬ÂÔµÍÓÚ370Íò¡£EtsyµÄ»îÔ¾Âò¼Òì­ÉýÁË55.4%£¬´ïµ½Ô¼6960Íò¡£

   ¸Ã¹«Ë¾µÄÉÌÆ·ÏúÊÛ×ܶî(GMS)ͬ±ÈÔö³¤119.4%£¬ÖÁ26ÒÚÃÀÔª¡£Òò´Ë£¬EtsyµÄÊÕÈëºÍÀûÈóͬÑùÁîÈËÓ¡ÏóÉî¿Ì¡£¸Ã¹«Ë¾µÚÈý¼¾¶ÈÊÕÈëΪ4.515ÒÚÃÀÔª£¬½ÏÉÏÄêͬÆÚÔö³¤128.1%£¬¾»ÀûÈóΪ9180ÍòÃÀÔª£¬½ÏÈ¥ÄêͬÆÚ´ó·ùÔö³¤520%¡£

   ËäÈ»ÎÀÉúʼþÓÐÖúÓÚEtsyµÄÒµÎñ£¬µ«¸Ã¹«Ë¾µÄÔö³¤Ç°¾°²¢²»È¡¾öÓÚ´Ë¡£EtsyÒ»Ö±ÔڸĽø×Ô¼ºµÄƽ̨£¬Í¨¹ýµ÷ÕûËÑË÷Ëã·¨À´ÎüÒý¸ü¶àÓû§£¬²¢À©´ó×Ô¼ºÔÚ¹ú¼ÊÊг¡µÄÓ°ÏìÁ¦¡£½ñÄêµÚÈý¼¾¶È£¬¸Ã¹«Ë¾63%µÄÊÕÈëÀ´×ÔÃÀ¹ú¡£Ä¿Ç°º£ÍâÊг¡µÄ»ú»áºÜ¶à£¬EtsyҲϣÍû´ÓÖÐÊÜÒæ¡£

   ËüÕýÔÚͨ¹ý¶àÖÖ·½Ê½×öµ½ÕâÒ»µã£¬±ÈÈç¼Ó´óÓªÏúÁ¦¶È¡£EtsyÓÚ2019Äêµ×¿ªÊ¼ÔÚ¹ú¼ÊÊг¡ÉϽøÐеçÊÓ¹ã¸æÐû´«£¬´ËǰÀàËÆµÄŬÁ¦ÔÚÃÀ¹ú±»Ö¤Ã÷Êdzɹ¦µÄ¡£×î½ü£¬¸Ã¹«Ë¾Ðû²¼£¬Ëü½«ÔÚÄ«Î÷¸çºÍÒÔÉ«Áеȼ¸¸öйú¼ÒÍÆ³öEtsyÖ§¸¶ÒµÎñ¡£EtsyÖ§¸¶ÒµÎñÔÊÐíÂô¼ÒΪÂò¼ÒÌṩ¸ü¶àµÄÖ§¸¶Ñ¡Ôñ£¬¶øÎª¿Í»§Ìṩ¸ü¶àµÄÖ§¸¶Ñ¡Ôñ¿ÉÒÔÎüÒý¸ü¶àµÄÂô¼Ò¡£

   ÁíÒ»ÏîÁîÈËÐ˷ܵĽøÕ¹ÊÇ£¬¸Ã¹«Ë¾È¥ÄêÒÔ2.75ÒÚÃÀÔªÏÖ½ðÊÕ¹ºÁËÔÚÏßÊг¡Reverb£¬ºóÕßÖ÷ÒªÏúÊÛоÉÀÖÆ÷¡£Õâ±Ê½»Ò×ÓÚ2019Äê8ÔÂÍê³É£¬Õâ»ò½«³ÉΪ¸Ã¹«Ë¾µÄÁíÒ»¸öÔö³¤¶¯Á¦¡£

   Etsy¹À¼ÆÕû¸öÍøÉÏÌØÊâÉÌÆ·Êг¡¼ÛÖµ1700ÒÚÃÀÔª£¬ÕâÒâζ×ÅËü²Å¸Õ¸Õ´¥¼°ÆäÊг¡µÄƤ롣Ͷ×ÊÕß¿ÉÒÔÔ¤ÆÚ£¬Etsy½«¼ÌÐø¿ìËÙÔö³¤£¬²¢ÔÚδÀ´ÊýÄêÅÜÓ®´óÅÌ¡£

   ´©Ô½·ç±©

   ¾¡¹ÜÕþÖλ·¾³·¢ÉúÁ˱仯£¬µ«Ò»Ð©ÐÐÒµÈÔ½«¼ÌÐø·±ÈÙ¡£Ç¿ÉúºÍEtsy¶¼ÊôÓÚÕâÑùµÄÐÐÒµ¡£Ç¿ÉúÊÇÊÀ½çÉÏ×î´óµÄÒ½ÁƱ£½¡¹«Ë¾Ö®Ò»£¬ÔÚÖÆÒ©ÐÐÒµ¡¢Ò½ÁÆÉ豸ÁìÓòºÍÏû·ÑÕßÒ½ÁƱ£½¡Êг¡¾ßÓÐÇ¿´óµÄÓ°ÏìÁ¦¡£EtsyÊÇÒ»¼Ò²»¶Ï³É³¤µÄµç×ÓÉÌÎñרҵ¹«Ë¾£¬Ëü¿ÉÄÜ»áÊÜÒæÓÚÇ¿¾¢µÄ˳·ç£¬ÔÚδÀ´Ðí¶àÄêÀÕ⽫ʹÆä¹É¼Ûì­Éý¡£

   Ͷ×ÊÕßÌÖÑ᲻ȷ¶¨ÐÔ£¬µ«ÕâÊÇÑ¡¾Ù¹ý³ÌÖв»¿É±ÜÃâµÄÇé¿ö£¬ÓÈÆäÊÇÏñĿǰÕâÑùÓÐÕùÒéµÄÑ¡¾Ù¡£µ«ÕâÁ½Ö»¹ÉƱ¿ÉÒÔ°ïÖúͶ×ÊÕ߶ȹý´óÑ¡ºóµÄÊг¡²¨¶¯¡£

  

Ïà¹ØÐÂÎÅ

¼ÓÔØ¸ü¶à...

ÅÅÐаñ ÈÕÅÅÐÐ | ÖÜÅÅÐÐ